Monday, March 20, 2017

European Cosmetics #BeYu India Launch

                                                                                 
Indian Bloggers




      BeYu cosmetics, the hugely acclaimed , World famous , European cosmetics brand launched Weapons of Attraction in India on March 16, 2017. BeYu acronyms for ' Be Yourself '.

Picasso, one of the greatest and most influential artists of the 20th century,  used arresting colors in his paintings , as expressive elements. Tom ( Thomas ) Strohmetz, an International Make up artist & Trainer for #BeYu cosmetics, had visited Louvre in Paris as a five year old child with his family . He was mesmerized by Picasso's paintings. Tom confessed that he could not understand Picasso's abstract paintings , and still was enormously enchanted with Picasso's alluring color palette. That was the magical moment for Tom , when he decided to be a Painter, the make up Artist. The passion , the dedication of Tom's fascination for Picasso is totally reflected in #BeYu cosmetics.



With over 500 cosmetics articles in the assortment, around 120 novelties per year, and a presence in over 40 countries, #BeYu is excited to bring its colourful bandwagon to vibrant India. #BeYu , a premium colour cosmetics brand in Germany, brings a range of world-class products – eyes, lips, nails and make up – especially suited to the Indian consumer. #BeYu  products are skin friendly and suitable to all skin tones and types.

#BeYu is part of Germany’s ARTDECO cosmetics group. It was founded to fulfill the wishes and expectations of sophisticated, trend-oriented women everywhere: premium, high-quality cosmetics, with the perfect quality : price ratio. 


At the grand launch ceremony hosted at St. Regis, Mumbai , International Make up artist & trainer Tom Strohmetz shared his ideas of self-confidence as he revealed the wonders of less-is-more make up techniques. If you never experiment, you'll never know what you truly are, believes Tom. He urged us to #BeYu


Friends, it's time to BE COLORFUL…BE CHIC…BE BEAUTIFUL….BE YOURSELF…#BEYUBeYu a German beauty cosmetic giant from the ARTDECO group has partnered with Kaunis to make its debut In India. A premium, young, dynamic and trendy colour-cosmetic brand BeYu is all about being yourself ! The brand does not believe in the mindless copying of what’s supposedly fashionable somewhere in the world and truly believes that everyone in the world is unique. Bringing the trends and colours of the world to you BeYu aims to make long-forgotten mottos like ‘Be yourself’ a firm part of your attitude once again. At a time in which having the courage to be yourself is far from easy BeYu creates products that inspire you to experiment with – and embrace – every aspect of yourself.


BeYu's innovative cosmetic products reflect the special moods, impulses and trends across the globe. BeYu’s color palette is as varied as the worldwide influences that define it. BeYu products are dermatologically tested and are suitable for sensitive skin. Paraben Free and Fragrance free, BeYu explicitly opposes animal testing and maintains very high quality standards using only the best ingredients for its products, which can be experienced with all senses: from the high-quality texture to the modern and functional packaging.
#BeYu will have stores in Mumbai, Delhi, Lucknow, Kanpur, Chandigarh, Ludhiana, Pune, Nagpur, Ahmedabad, Baroda, Surat, Bengaluru, Kolkata and Hyderabad. Kaunis will act as an anchor for BeYu in the Indian beauty market.


Sascha Reinhard, Managing Partner, BeYu, said: “BeYu strives on recognising International trends and themes that are in vogue and adapting to constantly changing customer needs. Building on its principle of being unique, BeYu has developed a special Indian palette, which is apt for the Indian skin tone and
climate. Women in India now have one more reason to look beautiful with BeYu . Kaunis brings in the critical expertise in the Indian market and we feel glad to be associated with them. "


Tom Strohmetz- International trainer and make-up artist from BeYu talking about the exclusive range of make- up products suitable for Indian woman said, “Colors reflect individuality, intensity and emotions. They underline the personality and reflect current trends. Special moods, impulses and worldwide trends are picked up on and implemented in innovative cosmetic products at BeYu. Beauty is about enhancing what you have. Let yourself shine through. It’s a journey every woman must take!”

                        


Ajay Ghooli, Managing Director, Kaunis added: “We at Kaunis are excited to introduce BeYu to India. True to its values, BeYu is a world class brand striving to deliver the best products to the world while promoting a very important message of Being Unique. We are sure it will be well received by Indian women given the brands legacy to innovate and experiment constantly”.
BeYu Products have an exceptional price-performance ratio with an Average selling price of Rs 975 onwards in India and will be available at your nearest store.


Friday, March 17, 2017

Economic Times Land Summit





The Economic Times in partnership with AUM-LAI brought the Land Summit 2017 for the first time to India . ( A global conference on Land Economics, Infrastructure Development and Finance )

The Economic Times in partnership with AUM LAI brought the Land Summit

2017 for the first time to India. The conference powered by Gazenia Shelters, was a global

conference on land economics, infrastructure development and finance was organised to

contribute to the ecosystem for holistic land-use development. The summit also highlighted

‘the land question’ and discussed in depth about the contemporary social concerns such as

problems of housing affordability and environmental quality.

Land being the most basic of all economic resources, its use is crucial in shaping effective

functioning of cities, determining degree of economic inequality and possibility of ecological

sustainability. The global conference hosted a list of prominent speakers who deliberated on

affordable housing for all, challenges for rapid development of India, FDI structuring &

intellectual property, maximizing returns from rural lands and other such interesting topics

which would help India make optimum use of their land.





Hon’ble Chief Minister of Maharashtra, Shri Devendra Fadnavis was present at the event to

felicitate prominent industrial players with the Dr. Homer Hoyt Awards. The other impressive

line of speakers and prominent personalities present at the event were Deepak Kesarkar,

Minister of State, Minister for Planning and Finance, Subhash Desai, Minister of Industries,

Government of Maharashtra, Leslie Pollock, Principal Urban Planner, LAI Global Chapter Chair,

Ramesh Nair, CEO & Country Head, JLL India and Niranjan Hiranandani, Indian Entrepreneur,

Co-founder & Managing Director of Hiranandani Groups.

Talking about the conference, Mr. Deepak Lamba, President, Times Strategic Solutions

Limited, said, “The Land Summit 2017 was a great concept brought to life by the Times Group in

partnership with the Land Economics Society, USA. The event witnessed some of the thought

leaders and key decision makers of the infrastructure and finance industry who deliberated on

important and pressing issues of the sectors. We at the Times Group have tracked, followed and

evangelized the positive growth across sectors that will help India realize the dream of a country

which has place for all. We have received an encouraging response that reassures us that we

are together in optimizing the use of land as a resource in urban as well as rural India.”



Hon’ble Chief Minister of Maharashtra, Shri Devendra Fadnavis, who was present at event

said, “Maharashtra has achieved up to 50% urbanisation and the biggest challenge before any

government is to manage urbanisation. While this urbanisation was happening, we didn't

manage it, which resulted in unsustainable urbanisation. 65% of our GDP comes from our cities,

which makes them engines of growth. If we can leverage this capacity of cities in a sustainable

way, we can accelerate its development in a way that benefits all. We need to manage

urbanisation through initiatives like the Smart Cities mission, planned in a sustainable manner.”

The Dr. Homer Hoyt Award held on 11 th March, 2017 acknowledged the contribution of

industry players like Renaissance Indus Infra, Manavlok Social Work College, Indian

Coast Guard, Hiranandani Communities & Gazenia Shelters for their contribution for

sustainable land development in urban and rural India.

Conference Highlights
  • The Union and State Government’s land policies from senior government representatives
  • International Land experts and senior LAI members to discuss challenges and solutions for your projects
  • Exclusive candid networking cocktails, dinners and outings to know your prospects better
  • Pre-schedule meetings with stakeholders of your choice to maximize the return on your investment
  • More than 300 international delegates and 20 international Speakers to get a 360 degree view on the latest in land use and economics
Incredible India
By all counts, the global economic recovery even today, continues to be uncertain, patchy and unevenly spread. While the USA seems to be getting her act together, lots of uncertainties are still in store, as the new official policy of the New President gets under way. Europe and Japan, the two traditional growth engines are nowhere operating at their optimum capacity and full potential. Among the Emerging Markets, China’s slow growth momentum is likely to stay for some time, while Russia and Brazil are beset with their own domestic problems. This scenario clearly leaves India…as the only country with strong medium-term growth potential and prospects.
The Unfolding India Story…
Notwithstanding some of the hiccups and anxieties arising out of the demonetization syndrome, India continues to clock over 7% GDP growth for the third year in succession. The upcoming Budget 2017-18, is likely to impart fresh boost to growth via incentives to consumption and investment. It is expected that in the next couple of years, the Indian economy will find herself in the 8%-plus growth range. The Government in power since 21014, has been rightly focusing its attention on pragmatic, broad-based policies aimed simultaneously at tackling short-term problems, but with a firm eye on long-term economic development. The highest priority has been clearly accorded to – growth with fiscal and price stability and employment generation through new wave of industrialization.
“Make in India” is a well thought-out and carefully crafted a strategy of the Government, backed up fully by the requisite policy changes by all the leading States of India. This strategy, coupled with the public investment-led push and budgetary support to – Energy, Transport and Communication infrastructure, has begun to deliver the results on the ground. With renewed emphasis on “ease of doing business in India’, absorbed as a Mantra by all the State Govts, all the states are vying with each other to attract FDI from overseas. The stability and consistency of India’s FDI Policy regime and the creation of investment-friendly climate has indeed become our USP in the global battle for capital…
Therefore a   need for a perfect blend of local enterprising enthusiasm coupled with international expertise, and experience, in land economics, and land use, is the need of the hour to ensure that every precious investment made would be an investment in prosperity, and growth, for success and sustainable development.
Why Maharashtra…
The State of Maharashtra has been the economic and industrial powerhouse of India for long. It is also India’s most urbanized state and poised for further impetus through the central government’s “Smart City” mission. Today, Maharashtra attracts almost one-third of all the total FDI accruing to India. The state boasts of dynamic leadership, investor-friendly governance and, most important, ample pool of skilled and diversified human resource base – the prerequisite for long term industrial development. Whether it is, – Automobiles or Engineering, Pharma or Biotech, Maharashtra is clearly the leader with potential and opportunities galore. Even in all types of Services, Tourism, BFSI, Media and Entertainment, Higher Education and Skill Development, and of course IT and ITES, Maharashtra has been home to huge investment – domestic as well as FDI. Mumbai, India’s most vibrant and economically dynamic city, is India’s financial capital and an emerging International Financial Center (IFC).

Tuesday, March 14, 2017

None better than Danone

Indian Bloggers


 ' The one & only one Danone ' cause no one else can match the nutritional values & qualities of Danone Yoghurt. Oh, Really ?. Well , let's find out and then try out few interesting Danone Greek style Yoghurt - recipes.

First and foremost is the Natural ingredients of Danone. Next, Danone is full of  Proteins and Calcium. Naturally,  none can beat Danone as it is World's No. 1 Fresh Dairy company. Choose Good , Feel Good, Enjoy Danone Yoghurt!

                                     


Mumbai bloggers were invited by DANONE for an interactive and fun meet at Out Of The Blue - Le Sutra ( Bandra, Mumbai ). Post the warm welcome address by Ms. Gopika Kaul , Danone's Country Manager-Ms. Manjari Upadhye introduced us to Danone's Dairy business. She unveiled Danone Yoghurt's new flavors , Mango & Blueberry amid loud applause. Danone: Only Good Gets In, World’s No.1 Dairy Company, is the pioneer in introducing the benefits of Yoghurt in India . We have  the lowest per capita consumption of yoghurt  as compared to European countries, though India is the no.1 milk producing country in the world. Danone has introduced Greek style Yogurt, with twice the protein, half the sodium and half the carbohydrates than regular yogurt. It is creamier and has higher protein content. 
                             


Danone Greek style yoghurt, being a novelty to Indian consumers, the bloggers were curious to know more. All our enthusiasm was sufficiently gouged by Danone. Nutritionist Naaznin Husein acquainted us with Danone's strong nutritional value - Protein ( 87% more ), Calcium, Fruits, natural ingredients. Yoghurt is a cultured milk product that is soured and thickened by the action of specific lactic acid producing cultures added to the milk. It is a naturally nutritious food, as it is an excellent source of protein, calcium and potassium. It’s a healthier snacking option, cause its nutrient density much better than other snacks. Yogurt is that one by-product of milk that can be safely consumed by people with Lactose Intolerance too. After a brief session of Snacking with Danone Yoghurt , the most awaited - Demo by Chef Varun Inamdar. was thoroughly enjoyed by all of us.  We loved the making , the looks and the tastes of Banana Brulee and yogurt snackjacks , Doon Chetin - a Kashmiri walnut & yogurt dip , Instant Yoghurt Parfait .



 

    

I was immensely impressed by Chef Varuna Inamdar's Danone Yoghurt recipes and tried out these ... Danone Mango / Strawberry laddus 



 Danone Mango / Strawberry laddus 

Ingredients:
Danone Greek style yoghurt ( Mango ) - 1 cup
Gram Flour / Besan   -  2 cup
Powdered Sugar - 2 cup 
Melted Ghee / Butter - 1/4 cup 
Chopped Cashews - 1/4 cup 
Cardamom Powder - 1/2 tsp

Method:
Take a non-stick pan. Add in besan, ghee and mix well. 
Start roasting on a medium heat for 15 minutes till it turn golden and smell toasted.
Transfer it to a bowl and leave it to cool down. Add in 1 cup Danone Mango yoghurt , powdered sugar, cardamom, chopped cashew nuts and mix well. Form them into balls and keep them aside to dry.
Store in refrigerator. Serve chilled as it contains yoghurt, it must be consumed within 24 hours.

The Danone Laddus turned out so yummy that my nephew & niece gobbled them all. I manged to save only 3 for the photos. Have a look.


 #Snackonyoghurt  with the One & Only Danone 

Friday, March 10, 2017

#BeBoldForChange Be Vivo


Vivo extends support to the theme for International Women’s Day 2017 - #BeBoldForChange

 Vivo a premium global smartphone brand aims at inspiring women to #BeBoldForChange with a tribute video starring popular celebrity Bani J which lends support to the International Women’s Day 2017 campaign. The video focuses on breaking stereotypes and symbolizes a woman’s individuality and her bold side. It highlights how every woman has her own story and she should be bold enough to stand for what she believes.  Vivo India encourages women to be proud of their individualistic identity even in a mere selfie. A #PerfectSelfie is not about how the world wants to see you but it’s about who you are, so let your picture speak your identity.


Mr. Vivek Zhang, CMO, Vivo India, said “#BeBoldForChange is the campaign that not just breaks the stereotypes that have been prevailing in the society, but also celebrates womanhood and encourages them to take pride in their distinctive identity and embrace their bold side. Bani J is a popular celebrity who has broken the stereotype surrounding women. Her flamboyance, well-built muscular body and popularity among the youth made her an ideal choice for this campaign.”


Bani J shared her excitement for the campaign and said “This has been one of the most kickass campaign that I could be a part of and the tagline #BeBoldForChange truly stands for it. I had an absolute blast shooting for this campaign and it stands for everything that I had believed in which is to not really care about other people and how they want you to behave because they judge you no matter what. All women in general when they watch this will feel empowered and do what they wish to do and whatever makes them happy. And at last, I would wish all the women out there a very happy Women’s Day”.

The campaign further resonates the brand’s belief towards a woman’s individuality and her potential that must be acknowledged and deeply cherished in every society.

About Vivo India:
The premium global smartphone manufacturer, Vivo entered India in the late 2014. In a short span, Vivo India has become an established Camera & Music brand. Vivo India currently has its presence in more than 400 cities in 22 states, with a strong focus on Camera & Music. Vivo is one of the fastest growing companies in India and one of the top 10 smartphone brands in the world.

Wednesday, March 8, 2017

Oscars Week at Gold Cinema
























Oscars the Emperor of Movie awards should be best watched in the company of King. I know , what you must be thinking. Company of  King will cost you King's ransom. Don't worry , Be happy and watch Oscars in Golden ambiance at Gold Cinema, Santacruz. Here are the glittering glimpses of Gold Cinema to make you excited :







Relive the beauty of Cinema with the #OscarsWeekAtGoldCinema at Santacruz

The Academy awards have always been one of the most sought after awards and the home of every aspiring actor’s dreams. From 3 rd – 9 th March , Gold Cinema brings to you a week of celebrating some of the biggest cinematic marvels of 2016 including Jackie, Hidden Figures, Moonlight and La La Land at Milan Mall, Santacruz.

‘Oscars week at Gold Cinema’ is an opportunity for people to relive the brilliance of the storytellers that have melted everyone’s heart, may it be the music and performance of Emma Stone in La La Land or the first of its kind movie Moonlight which won the Best Picture award.

Apart from the Oscar winning & nominated films, Gold Cinema will also be playing Hugh Jackman’s reprisal of his X-Men character - Logan. Show timings & tickets are available on www.goldcinema.co



About Gold Cinema

Gold Digitech Theatres Pvt. Ltd. branded as Gold Cinema is a chain of cinemas, founded in 2007, spread across various cities in India for an audience that wants to be entertained in utmost comfort.

Equipped with the latest digital technology, Gold Cinema provides a superior movie-viewing experience. Air-conditioned theatres, state-of- the-art sound, push back seats, hygienic, all inclusive Interval Food Courts and parking facilities are all part of the complete package Gold Cinema offers.

The Interval Food Court at Gold Cinema, Santacruz has it all from the cinema basics such as popcorn, coke, but also Georgia Tea & Coffee, McDonald's burgers, Donna Italia Pizzas, Sandwizzaa Sandwiches, This Corn Sweet Corn, Kottage 55 Desserts, Baskin Robbins Ice Creams and a whole lot more.

For further information, please contact:

                                            


Website: www.goldcinema.co

Facebook: www.facebook.com/goldcinemaofficial

Instagram: @goldcinemaofficial

Shakti Women Entrepreneurs National Convention


Shakti is Stree and Stree is Shakti, whether she is an Indian or foreigner , whether she is urban or rural , whether she is literate or not, whether she is a Homemaker or working woman. The shakti , the strength of a woman is inherited in the womb. Women are born creators , inventors and Entrepreneurs. They create, they nurture and they celebrate their unique identity through various avenues. 



"SHAKTI- WOMEN ENTREPRENEURS NATIONAL CONVENTIONS 2017"ORGANIZED BY WOMEN ENTREPRENEURS FORUM - WOMEN'S WING OF THE INDIA SME FORUM 

Chief Guests : Shri Kalraj Mishra, Honble Union Minister for MSME; Shri Haribhai Parthibhai Chaudhari Minister of State for MSME 

Guest of Honour :Smt Arundhati Bhattacharya, Chairman, State Bank of India; Guest of Honour : Shri Rajnish Kumar, MD, State Bank of India; Shri. Vinod Kumar (President India SME Forum) addressing the Conference 

Special Guests : Shri Prahlad Kakar, Brand Guru & Chairman, India SME Forum & Shri. Sunil Alagh Founder SKA Advisors & Former MD Britannia Industries  


The event commenced with the lamp lighting & inviting all the respective dignitaries- Shri. Vinod Kumar, Shri Haribhai Parthibhai Chaudhary, Shri.Kalraj Mishra and  Smt.Arundhati Bhattacharya (Chairman, State Bank Of India) on the Dias by felicitating & acknowledging their achievements.

In order to capture the real essence of the day there was distribution of cheques for loan sanction by SBI under Standup India Initiative by the luminaries present at the event.



Smt. Ranjana Naik- Founder Swan Suites, Smt. Dipali Sikand- Founder Les Concierges, Smt. Sarita Sarvaria- Founder Express Housekeeper, Dr. Smita Naram- Founder Ayushakti Healthcare, Smt. Nina Lekhi- Founder Baggit, Smt. Patricia Narayan- Founder Sandeepha Group of Hotels, Dr. Sheetal, Dr. Shilpi Dwivedi, Chitra Deshpande, Smt. Rupali were felicitated for their exemplary contribution to their respective fields & shared their success stories & reveled their mantra to success.



Smt Arundhati Bhattacharya, Chairman, State Bank of India addressed the guests & media in an encouraging speech "I am overwhelmed to be a part of this event today. It gives me great happiness to help women be independent & achieve success. We have chosen this day to sanction loans to women but having said that, once somebody takes a loan the meter doesn't stop it runs 24 hours. Most of us fear the word loan due to the kind of interest we have to pay but I would like to take this platform to announce that we have many such schemes which will take care of all the hassle & stress people who through. I request everyone to help each other and create awareness about such schemes from which everyone can benefit. My request to you also is that if you have any friends & relatives who are looking forward to built a great future, please let us know & we will try our best to help them.

Shri Kalraj Mishra, Honble Union Minister for MSME said "I am privileged and honored to be here.Women are the backbone of our economy and important stakeholders in the destiny of how the Indian economy is going to shape in the future. The day is Internationally known to celebrate womanhood-- their strengths, achievements & their stories. India is a land where we worship Goddess Laxmi, Durga , Aadhi Shakti, Saraswati who have been the source of SHAKTI for us. Women of India will turn our developing country to a developed country in the next couple of years"

"Our Women's Wing invites all Indian Women Entrepreneurs and wishes to empower them, by offering substantial knowledge and national best practices in doing business, access to financing under Mudra & Standup India Initiative, innovation in projects, assessing risks and growth mantras enabling them to setup and run a sustainable business creating a positive direct impact on the economy as well as the entrepreneurial ecosystem, for the generations to come. We wish to wake up the Nation to the infallible spirit of Indian Women & help unlock their true potential " - - Sushma Morthania, Co Founder & DG, India SME Forum.

“The Best Thermometer to the Progress of a Nation is its Treatment of its Women.” - Swami Vivekananda! Applauding the spirit of women, their strength and their stories, Women Entrepreneurs Forum - Women's Wing Of The India Sme Forum organized Shakti- Women Entrepreneurs National Conventions 2017.

India SME Forum along with the State Bank of India, conducted “SHAKTI” – Women Entrepreneurs  National Convention 2017” with the aim of unlocking the true potential of women entrepreneurs of India. In order to encourage the Women across the country, to strengthen their desire to start or nurture entrepreneurship, the Women Entrepreneurs Forum organised a workshop for Empowering Women Entrepreneurs into a New Paradigm & Supporting Women Entrepreneurs for Creating Brands & discussing Opportunities for Women in Business.  9 Most Enterprising Women Entrepreneurs of India were Felicitated and Sanction letters were issuesed to select women Entrepreneurs under the aegis of  The Stand-ups India Scheme for Women.  The Spotlight session at the convention featured encouraging talks from the Guest Speakers & Award Winning Entrepreneurs,  more importantly Successful Women Entrepreneurs who bearded Testimony to  the overcoming nature in difficult situations with strong willpower for emerging successful.
The workshop invited all the aspiring women startups & existing entrepreneurs to participate and network with fellow aspiring women entrepreneurs apart from mentors, bankers and successful Entrepreneurs. 

The confirmed speakers at the Workshop include the Chief Guest, Shri Kalraj Mishra, Hon'ble Union Minister Of MSME, Shri Haribhai Parthibhai Chaudhary, Minister of State of MSME, Smt. Arundhati Bhattacharya, Chairman SBI, Shri. Rajnish Kumar, MD -National Banking, State Bank Of India, Shri. Prahlad Kakar, AD Guru & Chairman India SME Forum, Shri. Vinod Kumar, Venture Investor & Hon.  President India SME Forum,  Ms. Sushma Morthania, Co Founder & DG India SME Forum and Smt. Uma Shanmukhi Sistla, GM- SME, State Bank of India, Corporate Centre, Mumbai.

India SME Forum has realised that women are the core of the Indian Society and they can easily become the base and credible drivers of creating a new social mind set towards entrepreneurship. Women exposed to Entrepreneurship can easily change the social mind set of success, defined today in India by secure and stable jobs.

Keeping in view of achieving this objective, India SME Forum started The Women Entrepreneur  Wing of ISF which was inaugurated by Smt. Sumitra Mahajan, Hon’ble Speaker of the Lok Sabha in June 2014 and has garnered 7068 women entrepreneurs as full fledged members, from all over India since then.

ABOUT INDIA SME FORUM :
India SME Forum is India's biggest not for profit initiative for Small & Medium Business with the objective to propel the SME movement, by nurturing entrepreneurship and support innovative, globally competitive, SMEs in India.

ISF has a membership base of 76,000+ SMEs around India and their initiatives are supported by Union Ministry of MSME. Their Advisory Board comprises of luminaries like Mr.Prahlad Kakkar, reknowned Brand Guru, Mr. T. R. Bajalia,Ex- DMD of SIDBI and ED-IDBI, Dr. J. S. Juneja, Ex-Chairman & CEO of NSIC, Mr.Parag Patki, Ex CEO SMERA, Mr. Ajay Thakur, Head-BSE SME, Mr. Vinod Kumar, Managing Partner, SDRC India Advisors, Mr. Hemendra Mathur - Investor, Former MD SEAF. Today, the India SME Forum has over 200 industrial & commercial associations as supporters and 24 major corporations & organizations as partners including State Bank of India and strive to change the entrepreneurial landscape in India and to create an environment that inspires, supports and celebrates Start-ups, Women entrepreneurs, Small & Medium Business and aids economic growth.

Monday, February 27, 2017

Speed Networking at OTM

Indian Bloggers























Speed adds thrill to mundane life. In a metropolis like Mumbai, speed is the need to succeed. 

On 22nd February 2017, OTM, Mumbai hosted a special Speed-Networking event exclusively for Travel Bloggers and Exhibitors participating in OTM, Mumbai to build on their prominent role in the travel marketing ecosystem.




The shortlisted bloggers held mini-meetings of 5 minute duration with interested exhibitors at the venue. The overall activity was scheduled for 1.5 hours , but went on for 3 hours , during which ample opportunity were provided to both bloggers and exhibitors to meet and discuss how they could work together and help promote the destination, product or brand the exhibitors represent. 




Every blogger was given a table with a prominent sign showing the name of the blog and the categories they represent. The exhibitors visited bloggers-tables individually. We had a face to face meeting for a max. duration of 5 minutes post which the next exhibitor took their place. This ensured that everyone got a fair chance at talking to everyone else during the event.



We met exhibitors from OTM, Mumbai who specifically wanted to meet and work with digital influencers like us. We were asked to choose three categories that best suit our content during registration. Bloggers cover a variety of niches and target a diverse audience and this simplified the process and helped exhibitors to find bloggers who met their needs. As this event was open for all Exhibitors in the travel trade, we got the opportunity to talk with interested State Tourism Boards & National Tourism Boards, Hotels, Airlines among others. The event provided a platform for a face to face meetings for a more concrete discussion.





We Interacted with fellow bloggers. This event helped bring the community of bloggers closer. There were several exhibitors who had not have worked with bloggers and several who regularly do. For those who had not, it was important to pitch but also to educate how we bring value as a blogger. A tough task in a short period but manageable.


We focused on successful tie-ups and campaigns we have worked on. High engagement in previous campaigns, promoting an untapped destination, creating itineraries etc were some value adds we showcased.




We had adequate number of cards and handouts to give to the exhibitors. A media kit (digital or physical) as a snapshot of current reach, target audience and associations. As the time duration was limited we researched the exhibitors we were interested in meeting/talking with. This allowed us to have a more personalized and relevant conversation with the person/brand concerned. 



OTM 2017

·         1134 Sellers from 60 Countries
·         547 qualified Buyers from all over India
·         Over 10,000 trade visitors during the 3 day show
·         India’s first MICE Club launched at the show


OTM 2017 has participation of 1134 travel organizations from 60 Countries. These include National and State Tourism organizations, Hotels, Airlines, Destination Marketing Companies and other suppliers serving leisure as well as business travel and MICE (Meetings, Incentives, Conventions and Events) markets. 7392 travel trade visitors have pre-registered to attend the show. In addition, more than 500 buyers from travel, trade and corporate sectors have qualified for special hosting privileges. In addition to buyers from across India, international buyers from countries like United Arab Emirates , Egypt , Kuwait, New Zealand, Philippines, Russia and Thailand are also being flown in.


Participation from India is equally aggressive as their international counterparts. Tourism departments along with private operators from Andaman & Nicobar, Andhra Pradesh, Assam, Gujarat, Himachal Pradesh, Jammu & Kashmir, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Odisha, Punjab, Sikkim, Uttar Pradesh, Uttarakhand, West Bengal and private sector participation from Daman & Diu, Delhi, Goa, Haryana, Puducherry, Rajasthan, Tamil Nadu, Telangana are participating in the show in a big way. The Ministry of Tourism, Government of India has a strong presence at the show.




The dignitaries present at the inaugural session of OTM 2017 included Sohan Singh Thandal, Minister of Tourism, Government of Punjab; I Gde Pitana, Deputy Tourism Minister for Overseas Promotion of Indonesia; H.E. Dr. Ahmed Al Banna, UAE Ambassador to India;  H.E. Demetrios A Theophylactou, High Commissioner, Cyprus High Commission; H.E. Erdal Sabri Ergen, Consul General, Consulate General of Turkey in Mumbai;Dimitrios Tryfonopoulos, Secretary General, Greek National Tourism Organisation;   Datuk Seri Mirza Mohammad Taiyab, Director General, Tourism Malaysia; ; Ismail A Hamid, Egyptian Tourism Counsellor, Egyptian Tourism Office; Guldeep Singh Sahni, President, Outbound Tour Operators Association of India.
A brand-new addition in OTM 2017 was the co-located BLTM- Business & Luxury Travel Mart. It was focused on the Business, Luxury and MICE segments, where qualified hosted buyers met the sellers by appointments. Indian citizens whether travelling abroad or within the country are a much coveted and one of the fastest growing market for leisure as well as business travel segments.

To tap into this lucrative market, 59 foreign countries participated in OTM 2017. These include Abu Dhabi, Ajman, Bahrain, Bangladesh, Bhutan, Cambodia, China, Croatia, Cyprus, Dubai, Egypt, Fiji, Fujairah, Greece, India, Indonesia, Japan, Kenya, Macao, Malaysia, Maldives, Nepal, Philippines, Ras Al Khaimah, Romania, Rwanda, Seychelles, Sharjah, Sri Lanka, Taiwan, Thailand, Turkey, Vietnam and country representations from Argentina, Australia, Bolivia, Brazil, Bulgaria, Chile, Ecuador, France, Germany, Hong Kong, Ireland, Italy, Jordan, Kazakhstan, Kyrgyzstan, Lebanon, Mauritius, Mongolia, Morocco, Russia, Singapore, Slovenia, South Africa, Tanzania, United Kingdom, USA, etc. This is  a record number of countries participating in any travel trade show that has been hosted in India.


More than a 100 corporate buyers from top companies like Canara HSBC, L'Oreal India Pvt. Ltd, Capgemini, Reliance Infrastructure Ltd, Khaitan & Co,HDFC Standard Life Insurance Company Ltd, Mahindra Finance, Godrej & Boyce Mfg Co Ltd, Larsen & Toubro, Deloitte Shared Services India LLP, Wockhardt Ltd, Ambuja Cements Ltd, Birla Sun Life Insurance Company Ltd, Rajkumar Hirani Films, Ericsson India Pvt. Ltd, etc., have pre-scheduled over 2000 appointments for meeting sellers of their choice at the show.

In another first, the MICE Club is being launched at OTM, with an objective to facilitate networking and education opportunities among the community of buyers and sellers from Business Travel and MICE segments. Globally, travel trade fairs are considered important annual opportunities for face-to-face meetings and networking among buyers and sellers. Traditionally, visitors at these fairs walk the show and meet the sellers of their interest. The advent of online technologies has not left this field untouched either, as further added by Sanjiv Agarwal.

Sanjiv Agarwal, Chairman & CEO, Fairfest Media Ltd (Organizer of OTM),said, “With over 1000 exhibitors from 60 countries and from 25 states all over India, OTM 2017 is India’s biggest ever travel trade show. Mumbai is among India’s most important tourism hubs and destinations as well as the biggest tourism source market. We have been organizing this show since last 30 years with a view to providing a platform for the stakeholders of the travel and tourism industry. National and International players who have come together at OTM will witness excellent networking, marketing and tourism promotion opportunities between countries, states and regions. Tourism is one of the fastest growing industries in the world. It plays a vital role in the economic development of a country.”



OTM is supported by industry associations such as  Pacific Asia Travel Association (PATA), Travel Agents Association of India (TAAI), Outbound Tour Operators Association of India (OTOAI), Indian Association of Tour Operators (IATO), Association of Domestic Tour Operators of India (ADTOI), Association of Domestic Tour Operators of India (ADTOI), Travel Agents Federation of India (TAFI), Network of Indian MICE Agents (NIMA), IATA Agents Association of India (IAAI), Maharashtra Tour Operators Association (MTOA), Travel Agents Association of Pune (TAAP), Travel Agents Association of Nashik (TAAN), South Gujarat Association of Travel Agents (SATA), SKAL International, Enterprising Travel Agent's Association (ETAA).

Featuring destinations through films has been a traditionally successful strategy for many destinations. Mumbai being one of the biggest hubs of film production in the world, OTM has partnered with Film and TV Producers Guild of India and Globe Hoppers to organize an exclusive event ‘Shoot-at-Site’ on the opening day of OTM focused on promoting tourism through films shoots, which will be attended by international and state tourism boards and leading film production companies. Destination Weddings is one of the fastest growing segments. A workshop on ‘Destination Indian Weddings’ is being curated with the help of Globe Hoppers. Some of the leading Wedding Planners from Mumbai and Delhi will be attending the session.


OTM 2017 has deployed a state-of-the-art online meeting diary system provided by EventsAir based in Australia. It is an advanced system that facilitates matchmaking and appointments between the Buyers and Sellers.  It has received over 5000 meeting requests prior to the show.
In addition to buying and selling opportunities on the show floor, exhibitors from various countries and states will also make colourful cultural presentations. There will be an equally interesting line up of workshops and presentations that will conducted on the sidelines of the mart.