Wednesday, September 28, 2016

Let's Feast on #HealthyAlternatives




Twinkle flaunted her loyalty to Godrej Nature's Basket products by flashing a bundle of her September's receipts from GNB and the photographers went crazy with Flashes. She believes that problems should be treated like bubbles, " Make them light, make then fly ". " Married not Branded " was Twinkle's #HealthyRetort to an untimely question by a journalist "Why have not you changed your surname after marriage?".



Godrej Nature's Basket( World Food Store ) launched #HealthyAlternatives an unique and specially curated wellness range.  The importance of Nutritious, Organic food in modern, hectic, stressful lifestyle was highlighted in light mood with Celebrity author, witty columnist and interior designer Mrs Funny Bones aka Twinkle Khanna,  Tanya Dubash (  Executive Director & Chief Brand Officer of Godrej Group ) and Avani Davda ( M. D. - Godrej Nature’s Basket) 

                                                        heart

"You are what you eat. Eat Healthy, Feel Energetic with #HealthyAlternatives - Widest assortment of good-for-you nutritious  food  such as organic grocery, super grains, flours, natural fruit chips, roasted high protein snacks, gluten-free super-grain pastas, Greek yogurt, black rice, red rice, forest elephant rice, floral honey, free range eggs, tea blends, cows ghee, canola oil, olive oils, seed, seed powders and much more " elaborated Tanya.



It's difficult to make a really Right Healthy Choice while eating tasty food cause Golden Fried , Chatpataa Crispy, Spicy or Superb Sweets, which are doubly delicious are not half as nutritious and vice a versa. So How to balance our lifestyle to enjoy tasty food and nutrition simultaneously.?
Tanya Dubash shared, “ We understand that our customers are cognizant of wellness as a concept and the fact that we are what we eat. We have observed an accelerating trend in the demand for healthy foods and our new wellness range, #HealthyAlternatives , will tap into and deliver on this trend."



Avani Davda remarked, “Today health food is not just about baked or non-fried snacks, it also includes other categories like organic ingredients, gluten-free and vegan food, also products that cater to lifestyle needs like weight management, diabetes and heart friendly. #HealthyAlternatives is a way of living that we want to introduce to our customers.”


Enjoy wholesome taste, good health and wellness every day with #HealthyAlternatives from Godrej Nature's BasketHealthier methods of cooking like steaming, roasting, barbecuing are on the rise. Air frying in particular  have caught the fancy of those looking for a healthy meal.


The #HealthyAlternatives range of products are available across the stores in Mumbai, Delhi, Bangalore, Pune and Hyderabad. You can also order them online at www.naturesbasket.co.in or through the Nature’s Basket Android and iPhone mobile application.

Tuesday, September 27, 2016

Oh My Merry Mantra



Hey, this is the season to be Merry ... to Marry with Myntra Bridal Lehenga !
We do love our Big Bright Indian Weddings. Marriage means coming together of  two happy souls , two families and friends galore. Glitz and Glamour are essential as we Indians love to dress up. The bride, the bridegroom as well as all the baraatis, especially young girls enjoy showing off in traditional Indian wears such as Lehenga-Cholis, Sharara, and other ethnic and Indo-western outfits. Sarees are a bit passe now-a-days. The younger-hep generation prefers to flaunt their washboard abs, hour-glass figures in figure-hugging Lehenga-Choli.


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PC : MYNTRA





Myntra is a most sought after, fashion junctions committed to make us look good always, through our androids and laptops. It understands Indian styles and trends like a mind-reader. We can create our very own signature look according to our style by shopping at India's number 1 Online shopping site for fashion and lifestyle products founded in 2007 by IIT graduates.

                            



                     
It has all uber cool lehenga-cholis, shararas, sarees, salwar kamiz, churidar kurtas, dupatta, shawls as well as Fusion wear and Western wear comprising suits, tunics, tops, leggings, jackets, waistcoats , blazers , jeans, coats, sweat shirts, skirts , trousers , capri in various style, sizes, colors and choices to suit all budgets. Fashion accessories like watches, sunglasses, bags, jewellery to match the dresses can be selected from numerous brands available.

It hosts over 500 premium fashion and lifestyle brands to choose from, what's more there are many daily offers, discounts ranging from 40% to 60%, cash back offers with Credit and Debit cards discounts to save our precious money. 'Shop and Save' is the magic Mantra

                    

The website is totally user friendly with detailed product information, aided by pictures to select best quality products according to our choices and buy them as per our budgets. It saves our valuable time, big time by offering shopping flexibility. We can shop to our heart's content and leg's comfort, sitting at home, sipping soup, or munching momos, any time of the day. It features fashion, style, grooming tips, quiz. It's best features loved by Indian customers are COD ( Cash On Delivery ), full time ( 24*7 ) Customer Support and Easy Returns.

                      


Myntra has recently launched Tribe by Amrapali ( Jaipur based major jewellery brand well known for its elegant personification of India's heritage through its boutique and handcrafted jewellery.)

It has also introduced a revolutionary 'Try and Buy' concept for consumers to enjoy a hassle free online shopping. This new feature will be initially available in NCR, Hyderabad, Kolkata, Pune, Chennai Ahmedabad, Lucknow, Jaipur and Bangalore on a trial basis.                                   

Sunday, September 25, 2016

Coming Home to IITM

                                                                
Indian Bloggers



"Pravase manuja chaturya yetase"  ( Travelling adds worldly wisdom to humankind ) goes an Old saying , which is very much relevant in the New Modern-World too. 


Internet , Virtual Reality, may have brought the world together in few Senses but the main Essence ( flavor ) of travelling to numerous places in person, absorbing the atmosphere through fragrances, touches is Missing Multiple times. 


The one & Only option to enjoy various lovely places is Real Time travelling with Family and friends. There is no alternative to this Pure Bliss of travelling. The Majestic Memories of our Family / Friendly trips / picnics are Timeless Treasures, which could never be measured in Materialistic Money.
                               

IITM ( India International Travel Mart ) is India's premier and annual trade, travel & tourism exhibition / event being held from 23rd September to 25th September 2016 in Mumbai ( Nesco ground, BEC ), this year. It rotates at India's major markets i.e. Mumbai , Bangalore , Chennai , Hyderabad , Pune , Kochi , Delhi and Kolkatta.
Visit IITM , and you will be superbly spoiled for picnic / trip choices with various discount / concession schemes.
                                              

IITM exhibits many State tourism boards, Online Travel arrangements, prestigious Travel agencies, Weekend gate away properties,  products like travel accessories, credit cards, foreign exchange, baggage manufacturing, photography  gadgets,  accessories, various offers by State Tourism Boards and much more . IITM is supported by Ministry of tourism of India.

    

IITM Mumbai was inaugurated by Boujdaria Jamel-Deputy Chief of Mission, First Counsellor, Embassy of Tunisia, Swati Kale-General Manager-MTDC and Mahmood Ahmad Shah-Director Tourism, Kashmir. 

IITM-Venue: Bombay Exhibition Center, Hall no-6, Nesco Complex Goregaon East
                                   

A once a year opportunity to meet over 1​50 participants from over 5 countries and 15 Indian states at IITM



Explore International destinations and meet travel partners from Tunisia, Seychelles, Dubai, Turkey, Nepal, Maldives,​UK, Greece ​ and more.



IITM showcases travel , tourism, hospitality, leisure and other related industries. It unites the industry with travel trade, corporate buyer and consumers in a luxurious and festive ambiance.
                                     
Meet travel industry from ​Maharashtra, ​Gu​jarat, Goa, Himachal Pradesh, ​Karnataka​, Kerala, Madhya Pradesh, ​Chhattisgarh, Jharkhand, Himachal Pradesh, Jammu & Kashmir, ​Tamil Nadu, ​Rajasthan, ​etc. ·

     
 

Great occasion to plan and chose event venues and locations.​



 ​Participants from over 15 distinct travel segments - International Travel, wholesalers, Pilgrimage travel, Adventure, hotels & resorts, travel agents & tour operators, online travel portals, travel technology .


 #IITMMumbai #Travel #Tourism #TravelTradeShow#TravelExhibition #Mumbai   IITM








Thursday, September 15, 2016

Powerful, Soulful & Artistic #SMWMumbai

                                                                                         
Indian Bloggers



PC : SMWMumbai                           
Once upon a time Media meant the One & Only ' Block-Buster ' ( the pun is intended for Block-Printing ) Print Media. With the rise of Radio and Television, Electronic Media surpassed the Monopoly of Newspapers, Magazines etc. Today's Android generation would not even believe the fact that, just a few years ago, in the beginning, Aakashwani and Doordarshan were the only channels for Radio and Television respectively. Now the number of channels in Electronic media outnumber the Baskin Robbins flavors.
                            

Social Media is the latest trendsetter in succession according to the theory of  Evolution. Social Media is Omniscient , Omnipotent and Omnipresent. It basically includes Websites and Applications that enable users to create and share ( mostly Free of charge ) Content or to participate in Social Networking e.g. Orkut ( now extinct ) , Facebook , Twitter , Reddit, Blogging, Whatsapp, Tumblr, Instagram , Pintrest, Linkedin , YouTube , Viber , Snapchat , Google+ etc.
                         

12 to 16 September 2016, September's edition of #SMW16 is happening in four globally prominent cities, Mumbai ( #smwmumbai ) , London ( #smwldn ) , Miami ( #smwmiami ), and Sao Paulo ( #smwsp ).
The whole week, the communication will revolve around the 2016 global theme The Invisible Hand

The 4th Edition Of  Social Media Week in Mumbai #SMWMumbai , a leading news platform and worldwide conference that curates and shares ideas, innovations and insights into how social media and technology are changing business, society and culture around the world started on 12th September 2016 at Hyatt Regency - Mumbai.
                        

 #SMWMumbai is Conceptualized as well as produced by R SQUARE Consulting  a marketing services agency specializing in managing Brand Properties and providing Services - Brand Identity Consultancy & Design, Brand Activation & Events, Retail Marketing and Digital Marketing.






#SMWMumbai has an absolutely rocking team of Social Media Luminaries like Rohit Varma ( @rohitvaarma ) : Co-Founder & Managing Partner - R SQUARE Consulting, Bindu Gopinath : Managing partner - R SQUARE Consulting, Prabhakaran : President - R SQUARE Consulting, Robin Xavier : Sr Brand Associate- Digital - R SQUARE Consulting, and Page 3 Celebrity Social Star : Manish Pandey ( @join2manish ) , Blogging Partner : BlogAddaassisted by Twitteraties Arunima Singh ( @arunimasingh13 ), Pratik Telang ( @socialtelang ), Shreyas Deshmukh ( @shreyshtyle  )  , Sameer Jawle ( @sameerjawle ) , Amit Panchal  ( @AmitHPanchal  ) , Nikhil Makwana ( @nikhilhmakwana ),  Roshan Gupta  ), Ankita Wadekar ( @SmallSurprise ) , Zankrut Oza ( about.me/zankrut ) etc.

Social cause partner of #SMWMumbai 2016 is @IChangeMyCity , which cultivates and nurtures the spirit of active citizenship. 

                                  

Vivek Nayer ( CMO - Auto Division - Mahindra & Mahindra. In his key note session, " Power of Storytelling in the Landscape of New Media " , Mr, Nayer emphasized, how Stories can be brought to life when we have examples to share. A placard near blind beggar reads 'I am blind. Please Help.' A pedestrian replaces that placard with 'It's a Beautiful day and I Can't see it'. You can imagine how that changes the FORTUNE of the beggar. Yes, that's the power of effective Storytelling. Social Media is fantastic for consumer complaints. Innovation and Virality are the new ways of story telling using new media. "Even a Single Sentence Story can alter your fortune forever if right words are used "


PC : SMWMumbai

                      Lifestyle Blogger Rutavi Mehta  of PhotoKatha      
                 
Quick Take away from Vivek Nayer's session: For Brands to tell good stories : Brand Values, Relevance , Context , Co-creation , Innovation , Topicality , Interactivity , Pictures and Videos tell the story better.


PC : SMWMumbai
                          
Rohit Varma ( Director- #SMWMumbai & Founder - R Square Consulting ) : Power of Community
"Communities drive brand, they drive engagement. Communities exist and we should support them. Empower the community and community will empower you. Building a community is not a tactical decision, you must stay invested. In social, being personal is very important. A well thought out social community strategy can do wonders for a brand. 

                           

Sameer Pitalwala ( CEO & Co Founder Culture Machine ) : Data with Soul 
Stories are nothing but 'Data with Soul'. The six flavors of video content / format are as much exciting as ice cream flavors.



The Panel discussion was conceptualized by Avid Learning, "Is Social Media The New Art Gallery? with Farah Siddiqui as anchor and panelist Tushar Sethi, Jatin Kampani. Tushar Sethi of Astad Guru ,"Social media goes hand in hand from a business perspective. The supportive role of Social media, online galleries and creative collectives play in today's art eco-system. Kiran Nadar ( wife of Shiv Nadar ) is one of the largest collectors of art in the country. Social media helps me reach my target audiences in multiple ways. Jatin Kampani, "Penetration of Social media is difficult in today's time due to attention span. Everybody is an artist is what I believe. When  the volume of work is so high, online viewing enables accessibility. Instagram is your personal Art gallery. We are living in a tsunami of expressions. Social helps in re targeting and re marketing. Social media is breaking the barriers by connecting artists to audiences worldwide.


 Nirmalya Sen ( CEO Havas Worldwide Ind. ) "Making online and mainline work together?"
" An online and offline balance is very important for a successful campaign. Unless  you have got the consumer's journey right, an integrated approach won't work. Integration of Social media and mainline marketing is all about creating a journey. 

Here's the schedule of #SMWMumbai 5 Days, 60 power-packed sessions
13 September : Sessions 
#OwnThePlay - A look at how sport connects and dominates on Twitter Aneesh Madani 
"Marketing" to the (dis)connected consumer Shubhankar Nath | Pooja Jain | Abhijeet Chandan 
Everybody is a Frikking Expert. D Ramki | Prem Panicker | Ayaz Memon | Gautam Bhimani 
How not to Make a Viral Video Aditya Bhat 
Social Selling Tips Subhobroto Chakraborty 
Discovering Music, Making money out of managing or marketing music, Curation, Influencing change, artist image etc. Nikhil Udupa | Arjun Sankalia | Sahil Makhija | Roycin D'souza

14 September : Sessions
Innovations in Digital Marketing Radhesh Kanumury
Digital Marketing for Startups and Steps to Implement Samit Arora 
Personal Branding simplified in 60 minutes Kavi Arasu
Connecting humans: The visible hand of Mobile Tech Anand Virani
Social ENtreprenuership Mahendra Sharma 
Chase Ideas - Not Platforms Prabhakaran

15 Septeber : Sessions
The Science of Virality Angad Singh Manchanda 
Influencer Marketing is a Lie Lavin Mirchandani | Shubhankar Nath | Nikhil Tiwari
Social ready content! or Is your content social enough? Priyadarshi Banerjee 
The Tragedy of Inbound Marketing: A True Story Kavita Jhunjhunwala 
“Social-Path brands will not make the quantum leap” Charulata Ravi Kumar 
Crisis Cooperation Vikas Bagri
The Importance of Leverage in the Digital Age Carlton D'Silva

16 Septembert : Sessions
Marginalisation of Creativity Prahlad Kakar 
Monetisation of Digital Content Satya Raghavan 
Faces behind the Mask - Social Journey of Humans of Bombay Karishma Mehta 
Celebrity Monetisation, Engagement and Content ownership on Social media #CelebSocial Anand Desai | Atul Kasbekar | Lavin Mirchandani 
True Wanderer: Fueling 5 Years of Social Journeys Krishna Dorai 
Talent Sourcing through Social Aadil Bandukwala 
Can social intelligence soon replace conventional marketing research techniques Varun Joshua | Karthik Nagarajan | Nikhil Tiwari 
“It’s Good to be good “ KV Sridhar
User-Generated Content: New Data, Best Practices, and Concerns Prabhakaran | Namrita Mahindro | Rajat Mehta | Dr Kushal Sanghvi 
Social Media For Artists Hema Sardesai | Faridoon Shahryar | Soumini Sridhara Paul | Amit Yadav 
Get Evangelized
 6:15 PM - 6:45 PM Okay, Social Media is the greatest. But what comes next? Mahesh Murthy

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