Tuesday, November 17, 2015

#madeofgreat Jeffrey Archer

Every person has a unique, sensational story in his/her life which is just waiting to be told and his / her dedication, passionate living transforms that story into a mind-blowing , grand novel.

Novels : Not a Penny More, Not a Penny Less . Shall We Tell the President?, First Among Equals, A Matter of Honour , As the Crow Flies, Honour Among Thieves, The Fourth Estate, The Eleventh Commandment, Sons of Fortune, False Impression, A Prisoner of Birth, Paths of Glory.
Kane and Abel, The Prodigal Daughter , 
Prison diaries : Hell- Belmarsh , Purgatory - Wayland , Heaven - North Sea Camp .
Short Stories / Collections : A Quiver Full of Arrows , a Twist in the Tale , Twelve Red Herrings , The Collected Short Stories , To Cut a Long Story Short , Cat O'Nine Tales , And Thereby Hangs a Tale , The New Collected Short Stories
Clifton Chronicles : Only Time Will Tell , The Sins of the Father , Best Kept Secret , Be Careful What You Wish For , Mightier Than the Sword ......

And still counting ... I mean writing... The literary Gems ... Kohinoors by Legendary  #madeofgreat Sir Jeffrey Archer.

Exceptional Talent, grueling hard work, sacrifice, passion, dedication, discipline and much more are the driving forces for #madeofgreat Uber Smart Author ,  Sir Jeffrey Archer

MARCH 7 , 2011 .... I was checking emails and suddenly I caught the glimpse of an email by e-Bay

Dear Sujata , 
Congratulations !
You are the winner of the 'Jeffrey Archer contest' organised by e-Bay on Facebook.
Please email us your contact details so that we can courier you the prize . 

March 8, 2011 ( 8 a.m. ) ... I was almost ready to step out for a 'Women's day conference' and my mobile buzzed.
 It was Bhavana from e-Bay. "Good Morning Sujata, Congratulations. I have received your contact details. Will you be able to reach Trident (Oberoi ) within an hour ?. We have a surprise for you." 

"Good Morning Bhavana, Thank you so much for your wishes. I am extremely sorry but I have already r.s.v.p.ed for a Women's day conference, so I won't be able to go to Trident. If you don't mind, may I know , what's the surprise? " - I

" I know, it's such a short notice as we were trying to connect with his PRO. The surprise is 'The Jeffrey Archer'. If you can make it to Trident within an hour, you can personally interact with Mr. Jeffrey Archer. Would you like to come ?.

.........The Jeffrey archer ? Did I hear it right ? Or was I day-dreaming it ? Or ? ....

"Hey Sujata, are you there ? Can you hear me ? Will you at least give it a try ? " - Bhavana was almost screaming frantically at the other end.

" Yes, Yes, YESSSSSS Bhavana. I am coming, Right Now, Right There"- I.

How can I go empty-handed to meet my Idol, My Motivator , My Guru Dronacahrya , from whom I learned like Eklavvya. My father had this gorgeous coffee-table book full of enchanting, alluring Aerial photographs by Shri Uddhav Thackeray " Forts of Maharashtra ". This book is my father's prized possession but when I requested saying " I wish to gift this to the one and only living Legend Sir Jeffrey Archer " , My father wrapped the book aesthetically and offered it to be gifted to Sir Jeffrey Archer.

Ms. Deepa Thomas and the photographer of e-Bay welcomed me warmly at The Trident ( previously known as Oberoi ), she requested me to have a cup of coffee before we proceeded to Sir Jeffrey Archer's suite. I denied saying, "Let's hurry up, or we will lose appointment-time that's assigned to us". Deepa calmed me down saying " Right now, Sir is busy with TOI-journalist, so let's have coffee". I wished to die at that moment and reborn as that TOI-journalist, right there. 

To cut the long story short, finally we reached at Sir's suite and rang the door-bell. Can you make a wildest guess , who opened the door?.... Instead of wishing him "Namaste Sir" , We just stared at him , with wide-star-struck-eyes. He looked amused at our childish response and taking the lead, invited us in his suite. 

Once we settled in, Deepa introduced me as the winner of 'Jeffrey Archer' Contest and continued how tough it was to select the winner from hundreds of right entries. Sujata won cause we loved her slogan.
"Congratulations, young lady. what do you do ? How do you know so much about me to win the Pan India contest ? - Sir 
"Namaste Sir. Basically I am a journalist ... no basically I am computer-programmer ...no actually I am a commerce graduate" - I stammered.
"Please make up your mind, lady. What are you really ?" - Sir was being sarcastic ?

"Actually sir, I am all of the three put together. I learned Commerce and Computer Management, side-by-side. Plus I worked as a part-time-lab-assistant in the computer institute to pay my fees. After gaining B.Com.Degree + Diploma in Computer management, I worked for the World-bank project IPP-V (10 am to 5 pm ) I have a huge respect for Journalism so I learned Mass Communication ( Journalism ) from 6.30 pm to 8.30 pm, in addition to my full time job ". I answered breathless and added, " I stood 1st in Journalism at XIC". 

By now, Sir's forehead had acquired few more creases and eyes had narrowed to slits. " You are sounding like one of the heroine from my books. Well done. Do all the Indian ladies work so hard or only the journalists ?, I was talking to another journalist who had almost similar story as yours and he faced more hardships as he was from rural India". - Sir.

"Thank you very much Sir. Indian ladies do work harder to learn, to realize their dreams and it's much more harder to achieve higher education in rural India." - I continued " Sir, Whatever may be the hardships, we Indians are the luckiest to have the most loving, caring and supportive MOTHERS and sisters who encourage, motivate, inspire us to aim high , to ascend to the dream-summit. Sir, may I ask who was your biggest motivator, guide to transform you into such an Adroit author, a living legend?".

 With eyes twinkling like stars and a dazzling dimpled-smile ( did you notice Mother-Daughter in the same sentence ) Sir softly answered " My Mother, so you may say we British too have Mothers, which are soul-sisters of Indian Mothers. And my latest motivator is an Indian, the  #madeofgreat Sachin Tendulkar. Period."
And here, at this surprising revelation, I would like to take a break, Cause I can write the whole novel about what happened in those awesome two hours, when we were with  #madeofgreat Sir Jeffrey Archer.

 I got an autographed copy of his latest novel " ONLY TIME WILL TELL " at TRIDENT , MUMBAI. I will cherish that REVITALising MOMENT .... FOREVER. Whatever Sir talked about his life, his mother, his teachers, his work-habits, his disciplinary-schedule, his hobbies etc. made a lasting impression on me. I vowed to follow in his footsteps then and there.  The above picture represents another prize I won after reciting my story of meeting Sir Jeffrey Archer in person. My dear reader, With all my heart, I wish you all the best for getting the opportunity to meet you Idols , your Heroes , Heroines ... soon.

Courtsey IndiBlogger Website : The  #madeofgreat campaign is the 1st time Tata Motors is undertaking an overall brand association campaign with a brand ambassador. It rides on a strong consumer motivation of 'Seeking Excellence' and 'selfBelief' which is showcased by the confluence of two global brands- Tata Motors and Lionel Messi. The Campaign builds upon Tata Motors' DNA of trust, authenticity, reliability , simplicity as well as it's commitment to innovation. Lionel Messi is talent galore with conviction and is an icon for today's youth. He is a winner who is trustworthy, reliable , pioneering , simple and driven by self-belief, which is what is at the core of Tata Motors as well. Thus proving to be an ideal fit for the role of Global Brand Ambassador.

My Dear Readers, here's an exciting contest for you by Tata Motors. Rs. 750/- Amazon voucher for the Best Comment , which answers :
" What do you think of Tata Motors' association with Lionel Messi ?"

Monday, November 16, 2015

Sania Mirza, Sunil Chhetri launch Volini360

I prefer, I idolize Authors to Sport-persons any day, anytime, anyhow and still when I 
received this Invite, I was more than curious. Who would be those TWO of the Biggest and World renowned Sports Celebrities ?. I called up some blogger-friends, but many of them had not received The Invite and those who had received it had no idea , who those Two Sports-Celebrities would be. I had already r.s.v.p.ed for another press-event at The Taj Mahal Palace on the same day. I was a bit skeptic whether I will be able to reach ITC Grand  Central ( Lower Parel ) at 2 p.m., as the Taj Mahal Palace ( Colaba ) event was scheduled from 12-2  .

Volini a leading pain reliever-spray brand announced Tennis Sports-star Sania Mirza and Indian Football team captain Sunil Chhetri as its brand ambassadors.The two sports personalities unveiled the brand's latest offering, Volini Spray with 360 degree technology. "This new product enables consumers to reach out to hard-to-reach areas without external 
assistance at every angle and provides effective relief,

"Speaking about her association with Volini, world number one Tennis champ Sania said,  "As an athlete, I 
understand the importance of an effective pain reliever as I battle pain all the time. I push myself to achieve the next level each time and Volini has been my go to pain reliever till now. Today, I am very delighted to be a part of such a trusted brand and its journey to 
relieve pain from people s lives."
Chhetri said, "The game is getting faster and faster and being a striker I rely on absolute flexibility in movement so it is great to see Volini come up with an innovation that takes care of 360 degree solution to instant pain relief; be on field or off field." 

Subodh Marwah, VP and Head, Global Consumer Healthcare, Sun Pharma said, "During research we learnt that when pain occurs in hard to reach areas, the spray can be inverted causing loss of medical formulation by upto 40% resulting in less relief from pain. Through our latest offering, Volini Spray with 360 degree technology we are addressing this problem, by providing more effective relief at every angle."

 Bringing the two sports icons on board further enhances the association of Brand Volini with sports and high performance. The two eminent personalities also unveiled the brand’s latest offering Volini Spray with 360 degree technology. Furthering its ethos of innovation, Volini now offers a 360 degree spray which enables the can to produce uniform spray pattern for optimal coverage. This enables consumers to reach out to hard-to-reach areas without external assistance at every angle and provides effective relief. 

Sania and Sunil’s appointment will be supported with an advertising campaign that will go on air soon. In addition to this, the brand will also run an integrated marketing campaign that includes interesting Point of Sale collateral, innovative outdoor promotion and media support to give this launch a 360 degree impact. The product will be available in 40 gm, 60 gm and 100 gm packs with the MRP of Rs 108, Rs 163 and Rs 218 respectively. 

Volini is a modern day pain reliever, scientifically formulated for effective pain relief that is available in two formats: Gel and Spray. Volini Gel’s quick absorb, no massage nanogel formula penetrates deep into the pain area to give quick and long lasting relief from pain. It can be used for joint, back, neck and shoulder, sprains and strains. Volini Spray’s convenient and on the go format provides instant relief from pain anytime, anywhere! Volini has legacy of being a doctor recommended brand and has maintained its leadership position by being the No 1 doctor prescribed brand in both Gel as well as spray format. The brand believes in the philosophy that pain should not act as a hindrance in living life’s moments to the fullest. With Volini, pain doesn’t stand a chance!

Monday, November 9, 2015

Withdrawal Symptoms #BNLF

The Other Side of #BNLF

The Taj Mahal Palace , Mumbai , Date : November 3rd, 2015.

1st person : #BNLF ?  

2nd Person : BNLF ? Let me check the chart.... I am extremely sorry but I can not find BNLF here.

1st person : Ooohhh..... Uhhhm... sorry Edelweiss App launch ?

2nd person : Yes , Edelweiss , at The Rendezvous  , R Level .

Now, no need to elaborate further and confess my #BNLFia .... #BNLFever ....in more detail. You caught me there as the 1st person and 2nd person was the Concierge of the Taj Mahal Palace. #BNLF ( Blog Now, Live Forever ) happened on 31st October+1st November, and here I was for an App Launch on 3rd November but #BNLF was still on my mind all the while. 

At The Rendezvous again the #BNLFever , continued as I met blogger-buddies Manisha, Saurabh , Dwitiy, Sanjay, Jigish, Chirag. We reminisced about what else but #BNLF. The brightest bloggers we met, super speeches / supreme speakers ( Purba Ray , Christoph Trappe’s, Kanan Gill , Preeti Shenoy , Arnab Ray , Anshul Tewari  Youth Ki Awaaz , Jeff BullasBruce Dickinson’s ) we loved, spectacular AitCraft-set-design , grand venue Lalit, mood-Zinger Blunder In The Code, friendly IndiCrew ,adventurous  Cleartrip activities, novel concept of  StayZilla and the Omni- Benevolent Team IndiBlogger .

Post Edelweiss launch we proceeded to Volini 360 launch at ITC Grand Central. Here we were given the star-studded opportunity to question Tennis-star Sania Mirza and Football captain Sunil Chhetri but we kept on chatting about #BNLF with 2 more brilliant IndiBlogers , Ekta Khetan and Heena Shah-Dedhi. 

At home, my sister and nephew have warned me with dire consequences if I utter even the B of #BNLF. There's only one way to return to normalcy and that's possible, if I immortalize the #BNLF with a blog-post

So to copy the host, co-founder of IndiBlogger and Adina's father ... " SSo....OKkay !" ...Here we go ... with actual #BNLF 

Adina: ' Papa Don't Sleep , I'm Gonna Preach' 
1. Announcement of #BNLF on  IndiBlogger IndiForum :
1st June 2015, It was nightish, when I 1st spotted the #BNLF Red banner on IndiBlogger site. As usual, I rushed to Twitter to break the news to my IndiBlogger-buddies. I tried to tag as many bloggers in 4-5 tweets and then returned to #BNLF tab to register. Few of my friends are not much Twitter-active so I phoned them and ORDERED them to register pronto.

2. Discussing #BNLF with outstation bloggers :
On 5th June 2015, We the IndiBloggers + #OYOXplorers, Manjulika Pramod, Ragini Puri, Sammya Brata and I met at Candolim airport for the first time in person. No prize for guessing, we started discussing about #BNLF right there in the car-journey towards #OYOrooms. You may read about #OYO  here

3. On 18th August, I received an email from Team IndiBlogger :

" We will begin giving out these passes towards the end of September.
However, if you can’t wait, we are offering free passes to the event before the end of this month!
Visit the BNLF site and write a blog post on your favorite elements of this event.
Submit your post here before August 24th, 2015 and we’ll issue a free pass to you on or before August 27th.There’s more - the best ever posts get the BNLF Limited Edition Mugs!"

SSo... So what, I wrote a blogpost for #BNLF and submitted it that day itself.
You may read my #BNLF Blog-post which presented me with a Prized-provisional pass here

4. On 20th August, I received another email :

Very nice post Sujata! :-) , and you'll get a pass to BNLF soon, and the mug! :-)
Keep blogging,
Renie Ravin
Founder & Web Architect

We're happy to inform you that you have a provisional pass to BNLF Mumbai!
As a token of appreciation towards blogging for BNLF....
Here's a Flipkart Voucher for you.

5. Finally, the #BNLF pass arrived on 27th August. 
Since then whenever we Mumbai-bloggers met for various launches, events etc. we discussed, planned about #BNLF. On 23rd October, Manjulika invited me for the Media Review of Novotel Imagica, Khopoli ( Experiential visit ). Here again we discussed, what else but our very own #BNLF. She was cross with me that, I had not applied for IndiCrew. I told her the reason and she sort of made peace with that. Sorry , I have not yet written about Novotel Imagica so no link. I am sure all of you would love to read Manjulika's post here

Statutory Warning :
Lengthy posts are injurious to Reader's eyes.

By now some of you may be feeling like killing me for keeping the suspense and not writing a sentence about the #BNLF , SSsso ... Keep Calm and read Anoop's Awe-Inspiring WTF #BNLF post here ...

Withdrawal Symptoms of #BNLF to be continued ....

Thursday, November 5, 2015

Edelweiss #Tap2Trade App launch

Edelweiss is one of India's leading financial services groups with operations that span more than 40 different lines of business and subsidiaries. They aim to offer simplified investment solutions that provide long-term value to their customers.

Its businesses are broadly divided into Credit including Retail Finance and Debt Capital Markets, Commodities, Financial Markets, Asset Management and Life Insurance. They have many years of experience in Capital Markets and Investment Management, Expertise in Investment Advisory and HNI Relationship Management, Proactive business investments to service emerging customer needs.

We the bloggers were invited by BlogAdda to attend the app launch event by Edelweiss, one of India's leading diversified investment destinations , to unlock the secrets of  unlock the secrets of Mobile Trading.

Location: The Taj Mahal Palace, Apollo Bunder
Date: Tuesday, 3rd November,2015
Time: 12 noon - 2 pm

Mr. Nitin Jain, CEO, Global Asset and Wealth Management, Mr. Rahul Jain - Head Retail Advisory and Riyaz Ladiwala - Senior Vice President , Edelweiss Financial Services collectively launched the Tap2Trade on November 3rd, 2015 at The Rendezvous ( Taj Mahal Palace, Mumbai )

The basic, One line idea behind #Tap2Trade is 'Open trading account and start trading within 60 minutes, which is available for the first time in India'. Edelweiss expects that it's mobile trading business in India will grow more than 8 times within 3 years. That's the motivation for Edelweiss to launch #Tap2Trade. 

The #Tap2Trade account opening process allows us to open an online trading account and trade using smart phones / computers. It's definitely a time saver. Minimum documents required are PAN card and cancelled personalized cheque  for KRA verified customers. It enables#Tap2Trade online account opening in 3 simple steps. #Tap2Trade is accessible through both, computers ( log on to www.edelweiss.in ) as well as by downloading Edelweiss Mobile Trader App. This App is currently the highest rated Indian stock trading App on Google play-store.

Mr. Nitin Jain further stated " Earlier there was limited retail participation in Indian Capital market due to the hassles of getting documentation, lots of signatures, verification etc. Tap2Trade is our attempt to make the entire process hassle free, convenient and time saving. All SEBI mandated guidelines and superior risk management and control process are technologically inbuilt and this helps in smoothing and quickening the procedure.

"This post has been written for the Edelweiss trading app launch event through BlogAdda"

Monday, October 26, 2015

TataLitLive MumbaiLitFest

My college XIC ( Xavier Institute of Communication ) boasted the most excellent faculty for journalism. Revered Journalist Kumar Ketkar sir who taught us Political Journalism acquainted us with the exemplary, versatile writing style of Mr. Anil Dharker. Yes, the same Anil Dharker who edited Debonair , Midday. The Independent , The Illustrated weekly of India , headed India TV, wrote columns for TOI , The Hindu , The Economic Times, , Khaleej Times , Gulf News , The Scotsman, The Sunday Observer , The Asian Age , The Financial Chronicle, The Huffington Post etc. Since then, I wanted to interact with Anil Dharker sir to understand his social, cultural and political views. On 20th October , this most sought after opportunity appeared in the form of an invite, thanks to dear friend Manjulika  

Cafe Zoe, was literally Lit Live, when we arrived for the Bloggers Meet. It was fun clicking pictures of quirky art decor.

Post the welcome-drinks , Ms. Priyanka of Writersmelon did a brief intro of the distinguished panel members, Mr. Anil Dharker (Director : Tata Literature Live), popular author Ravi Subramanian and Deepa Gahlot. The real fun began with 'Freedom Of Expression'. This is the most controversial as well as the most popular topic. 

Generally everybody in India and particularly in Mumbai loves to express their myriad views about everything under the Sun and above Earth. Tata Lit Fest Bloggers meet was free for all as Literature is our First love.

We the Literature Lovers are eagerly waiting for Tata Lit Live! The Mumbai LitFest to begin. In Mumbai, Our Diwali starts earlier than usual with the heralding of Tata Lit Fest, which is on from October 29 - November 1 , 2015. 

Our Tata Literature Live! The Mumbai LitFest will bring together an exciting mix of over 120 celebrated writers, thinkers, and literature lovers, from more than 14 countries across the world. What's more the entry is free and on a first-come, first-served basis for the four-day festival, which will be held at the National Centre for the Performing Arts, Nariman Point, and the Prithvi Theatre, Juhu. Outstanding literary works will be recognised with seven literary awards in various categories and the winners felicitated. 

The star-authors who will dazzle the Tata Lit Fest are : Vikram Seth , Germaine Greer, Guillermo Martinez , Ofir Touche Gafla , Jon Turney, Nick Davies, Hussain Zaidi , Kiran Nagarkar , Mona Elthahawy, Siddhartha Gigoo , Meena Kandswamy, Rohan Murty, Malavika Jayaram.

That's not all, there will will be Performances — plays, performance poetry, dances based on stories and poetry, and storytelling with music — are an integral part of the festival. An invigorating line-up of debates and talks will dot each day, interspersed with book readings and conversations with eminent authors and poets. Other vital ingredients include exciting workshops for both adults and children, including a special Harry Potter workshop and one on writing for young adults by Canadian writer S J Laidlaw, and the Tata LitliveMyStory Contest, which invites entries from unpublished writers and is live on the festival’s Facebook page and website. The jury will pick three winners from a shortlist of 10 entries, based on public votes.

Dr Mukund Rajan, member, Group Executive Council, and brand custodian, Tata Sons, says, “The Tata group is pleased to bring the sixth edition of Tata Literature Live! The Mumbai LitFest, yet again, to audiences not only in Mumbai, but also those who visit us every year from around India and the world. Over the past five years, the festival has grown from strength to strength, attracting well-known authors and performances, and delighting literature lovers with an invigorating line-up of events that celebrate the finest literature worldwide. This year’s edition promises no less but much more, and we hope that you’ll join us in the coming days to enjoy the exciting programme that the festival team is putting together.”

Follow the Tata Literature Live! The Mumbai LitFest on Facebook Twitter Instagram

Thursday, October 22, 2015

MyGlamm at Home

Khushboo, my Brilliant Blogger-friend invited me for this Brunch Up with MyGlamm. Thanks to her, I got an unique opportunity to experience MyGlamm  first hand, to know more about the celebrity style offerings and review it for my blog ' Spirit Of Mumbai '.

MyGlamm is situated so near LowerParel station that all 3 taxiwalas gave me puzzled expressions. Why would anyone need a taxi for such a short distance?. Ok,fine, it's just 7 minutes walking distance that too right on N. M. Joshi road. You can't miss it even if you try to.

  MyGlamm has its own artist incubator where they train their artists before adding them to the MyGlamm team. You can also opt to get your service done at their Incubator in Lower Parel instead of your home if you like.

MyGlamm offers bespoke beauty services at your doorstep, pamper yourself with on-demand hair, beauty and grooming services by expert artists from the industry at your convenience. First time in India, an incubator that helps artists to connect with potential clients is specially designed at the MyGlamm studio.

Doorstep services are convenient. You don’t have to leave the comfort of your home to experience a beauty service of your choice. It saves you the time and effort that goes into commuting and if you have a special event coming up, you can just call the beautician over to your place to help you glam up!

The service menu is fairly extensive. You can get hair cuts, blow dry, hair spa, manicures, pedicures, gel/acrylic nails, massages, facials, clean up, waxing, threading/bleach and makeup done. The MyGlamm personnel bring all the tools and products needed for the service.

Oh...My! MyGlamm is grandly huge. I was totally zapped by it's spacious interior. It's aptly called the 'Incubator' for the trainees.

The MyGlamm Team that has brought you the French L’OCCITANE Spas, the New York based Warren Tricomi Salons and the fashionable ELLE Spas and Salons, are now bringing to you MyGlamm, a mobile App for on-demand hair, beauty and glamour services at your doorstep.

The hospitable staff treated us with welcome drinks and assorted starters to make us feel luxurious. The P.R. Executives gladly informed us about MyGlamm. We started with manicure and nail-art. The Manipuri beautician was doing her job pretty professionally.

Khushboo selected Peach-shade for her nails and the beautician suggested the glitter on 1 finger. The final result was sort of modern art with cute little flower-stickers on nails. 

You can book MyGlamm service via either a phone call or by contacting them through the MyGlamm websiteThe details of the beautician are shared with you prior to your appointment

Pedicure was next on our agenda, after manicure. Meghana relaxing, while the beautician was removing cuticles. Sherna , Saachi had already got their swish hairstyles from senior beauticians. Look, how glamorously they are posing .

More on their site here: http://myglamm.com/ or Call 1 800 3000 4526 to order a MyGlamm service.